Polaroid I-2
·Shoppable campaign site to launch the premium I–2 camera
Polaroid I–2, for the imperfectionists
The Polaroid I-2 is the first analog instant camera with built-in manual controls. We created a mini site that marries the advanced features of the I-2 with the timeless charm of analog that Polaroid is known for.
- Desk research
- Platform strategy
- Art-direction
- UX & UI design
- Full-stack development
- Wireframing & prototyping
- Custom API integrations
- UI & UX development
- Next-gen technologies
Strategy
Branding
E-commerce
Immersive experience
Various elements come together to create an immersive experience: from the light leak effects, that Polaroid decided to use in the offline campaign as well, to the interactive photo gallery and visual guidance through specs.
Analogue & Digital
We created a design language that bridges the gap between analogue & digital. The bespoke icon set, inspired by the I-2’s interface, creates a cohesive user experience.
Explore camera settings
Explore the Polaroid I-2’s camera features in a visual way using our interactive tool.
Technology we used to build
Using Next.js for the front-end and React Spline for the 3D experience, Framer motion for UI animation, and Sass for styling, we created a captivating and well-performing online shopping experience for Polaroid.
Next up — X-BIONIC