X-BIONIC
·Science-based sportswear
Science-based sportswear
We redefined X-Bionic's identity and developed a new concept that is rooted in the essence of science-based sportswear and human potential. Our creative evolution touched every element - a fresh typeface, vibrant color styling, bold art direction, and innovative packaging. This rebrand transformed X-Bionic, celebrating the spirit of endurance sports and unlocking the brand’s true potential.
- Market analysis
- Desk research
- Data analysis
- Brand positioning
- Art direction
- Brand design
- Digital design systems
- Brand guidelines
- Content production
Strategy
Branding
Brand Identity
We refined X-Bionic's color palette, keeping the iconic orange and blue for brand continuity, and introduced softer, natural tones for a modern touch. For the updated typography, we chose Space Grotesk for the scientific feel and Space Mono for its technical edge, enhancing the brand's futuristic appeal.Graphic elements
Adding a human dimension to X-Bionic's visual identity, we incorporated elements reminiscent of handwritten laboratory notes. This personal but yet scientific flair is further accentuated with handcrafted iconography and product illustrations.Content and applications
We defined a new, dynamic content direction that captures people mid-action, echoing the rigour of athletes’ fierce determination, and blends a scientific, laboratory aesthetic. Additionally, we developed bespoke assets for X-Bionic’s social channels and digital advertising, enhancing the brand's digital footprint.Brand Guidelines
We gathered all brand elements and applications in an in-depth brand guidelines document where we extensively explain all do’s and don'ts around their brand.
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