ARK8
·Digital flagship store for a luxury streetwear brand
A morphing destination to get lost in
ARK/8 is a luxury streetwear brand with roots in London & Tokyo, their dream is to fuse high fashion and entertainment seamlessly. ARK/8 isn’t just about fashion though. It’s about celebrating the beautiful art of gaming, anime, and pop culture with the treatment quality and visibility that they deserve.
- Research & Market Analysis
- Digital design systems
- Content direction
- Brand Guidelines
- UI & UX Design
- Wireframing & Prototyping
- In-house Front-end development
- Headless architecture
Design
E-COMMERCE
A morphing design system
We defined a morphing visual language that feels futuristic but also familiar. We carefully designed micro-interactions to bring our layouts to life: panels morph into place when opened, transitions are glitched & text appears in a staggered way.
Expressive typography
The typefaces we selected are timeless with a touch of retro & paired with sharp, angular shapes evocative of video game interface layout.
Ever-evolving brand identity
We imagined a fluid, shifting logotype & an infinity sign monogram that can take various shapes depending on context.
Genderless e-commerce
ARK/8 embrace genderless designs, therefore we wanted to reflect this on the Product Detail Page with an easy way to 'switch' between a feminine and a masculine model in a way reminiscent of avatar selection screens.
Creative Direction
We capture the visual essence of video game character selection screens to ensure a striking & recognizable look for the Product Listing Page.
Technology we used to build
Next.js as framework, Shopify as e-commerce service, GSAP for the masks, Framer Motion for all the animations, Styled-components for styling, Storybook for component view/presentation. Storyblok for CMS
Next up — Bézier