Expedition Baikal
·Shoppable expedition
Shoppable experience
Expedition Baikal follows Mammut Pro Team athlete Dani Arnold on his extreme expedition to the heart of Siberia. Through this awarded online experience, visitors can shop the Eiger Extreme collection while exploring what it's capable of it in the most extreme conditions.
- UX & UI design
- Digital design system
- Multi-sensory design
- Wireframing & prototyping
- Front-end development
- Headless architecture
- UI & UX development
Branding
E-commerce
Roaring winds, snow and ice
On the platform, the visitor follows Mammut Pro Team athlete Dani Arnold on an extreme expedition to the heart of Siberia.
Gore-Tex Pro, to the max
The platform showcases the use of Gore-Tex Pro and goes into detail about the creation of the Eiger Extreme collection.
Technology we used to build
Framer Motion bring the animations to life, Next.js powers the dynamic web experiences. React.js ensures seamless interactions, and Contentful operates as the headless CMS.
Next up — Mammut