A Bold Fusion of Avant-Garde Design and Gaming Inspiration

We've led a full revamp of ARK/8, a luxury clothing and streetwear brand known for fusing gaming concepts with avant-garde designs. Take a peek behind the scenes of our collaboration with ARK/8 and our ongoing commitment to innovative e-commerce and design solutions.

The ARK/8 makeover comes just as the brand rolls out its latest unisex collection, "The Lands Between," inspired by the hit game ELDEN RING™. The new range showcases bold bombers, sleek shirts, and eye-catching hoodies, reflecting ARK/8's knack for weaving their love for video games into fashion-forward attire. ARK/8 has previously teamed up with other game development studios on collections for blockbuster games like Resident Evil™, Borderlands®, Destiny, and Dark Souls™.

Giving form to a vision

The partnership has seen the brand undergo a full makeover, from a complete rebranding to the introduction of innovative e-commerce solutions, packaging redesign, and a rejuvenated art direction. By introducing an invigorated design aesthetic, we further solidified ARK/8's vision of fusing high fashion and entertainment seamlessly. The updated visual identity centres on the concept of ‘a morphing destination’, inspired by the dynamic nature of the different worlds we play in and take inspiration from. The website’s product cards resemble character selection screens from games, with models striking idle poses, which contrast sharply against the background. The navigational panels are a minimalistic reinterpretation of early computer graphical interfaces, while other micro-interactions hint at sci-fi movies.

As an organisation, ARK/8 is committed to being open about their materials, which we facilitated with an informative Materials Index page where visitors can read about provenance and composition.

The latest partnership with ARK/8 exemplifies our ambition to foster genuine connections between brands and their diverse audiences.